The Amazon Campus Challenge is open to all students enrolled in a Master’s degree for the 2018/2019 academic year. Students must form teams of 2 to 5 students (who may be from different institutions). Each team may enlist the support of a faculty member).
During the preparation phase, each group must approach an SME, get to know its needs in terms of online development, and convince it to join the team to design and implement its e-commerce strategy on Amazon Marketplace. Tools and tips will be provided for support.
During the online sales period, each group will learn how to use the main sales development tools on Amazon Marketplace. The group will face the demands of online sales with real customers and real competitors and be confronted to real business and economic issues.
At the end of the online sales period, 10 groups will be selected based on their performance, and 5 will have the opportunity to present the results of their work before a jury of e-commerce experts.
Will it be you this year?